Discovering a World Called Sardegna
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Insula alla 19esima edizione della fiera
"Fa' la cosa giusta"
(Do the right thing)
From 24 to 26 March Sardinia was present at the 19th edition of the fair "Fa' la cosa giusta" (do the right thing), at the exhibition complex Allianz mico.
For the occasion, Insula - the Agrifood and Territorial Marketing division of CIPNES, accompanied the public on a journey
"Discovering a World called Sardinia". A fascinating and identity path
between the flavors and scents of the island’s gastronomy accompanied by
presentation of breathtaking itineraries, pilgrimage destinations, culture, history and millennial tradition.
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With the strategic marketing program "INSULA - Sardinia Quality World",
promoted by the Department of Tourism, Crafts and Commerce of the Region of Sardinia
and by INSULA, the Agrifood and Territorial Marketing division of CIPNES,
the Sardinia Region, also within the fair Do the right thing,
focused on the representation of an identity and sustainable path
in which the destination Sardinia was told through its productive excellence
food and wine, and a fascinating journey through traditions, villages, paths, archeology and sustainable tourism.
The real protagonists of this fair were the experiential paths promoted by the Sardinia Region,
through in-depth talks to promote a different Sardinia, beyond the sea.
Flyer and brochure with QR CODE guided the user to discover the villages
religious and food and wine paths of the noastra terra, with a focus on organic and sustainable production.
The INSULA area highlighted the focus areas of the fair, welcoming visitors
in an immersive world with evocative and emotional images
accompanied by the local food and wine with some of the excellent products of our land.
Traditional and innovative dishes were presented by the Sardinian chefs.
